The Archives: IPA Seminar

Leeds 15th June 2005

London 1st November 2005

Objective:
To review and explore some of the latest creative production tools available to the advertising industry.

Benefits of attending:
The day will aim to provide a view of some key digital asset management processes each exploring a different element, from developing the business case, through deployment, to achieving ROI. The programme has been broken down into short seminars covering areas such as Digital Asset Management, Artwork Transmission software e.g. Adfast, Apple Mac, Quark, Adobe and Macromedia. After each session there will an opportunity to ask some detailed questions. We have also incorporated a session on how to negotiate to get the most out of Suppliers swell as bringing together all the key learnings of the day.

Target audience:
The course is aimed at Studio Managers, Creative Directors and Creative Services Managers. The trainer is Patrick Lynch, ex Head of Creative Services of Ogilvy One and now in independent consultant.

The Archives: Introduction - day’s events

Nigel Kent, Wunderman iMpact

Desktop Publishing techniques and evolution

Nigel Kent is Managing Director of Wunderman iMpact, UK. Prior to that position he had a short stint as Studio Director for HHCL Red Cell in London and for 6 years was Managing Director of Graphic Services for Ogilvy & Mather, North America. Earlier exploits were as Chairman of an interactive business in Brighton and principal of the typesetter and studio Kent & Shaw in London. A typographer by trade and a techno geek by inclination.

The discussion revolves around Desktop Publishing techniques and evolution and goes on to one possible view of the future of the industry, intended to provoke thought and dialogue.

 

Chris Bird, filetransfer.co.uk

Artwork transmission

Emerging from the acquisition of 4 Sight legacy ISDN products,

filetransfer.co.uk is now a figure head for communication and workflow tools in the Print, Publishing and Advertising industries.

Chris Bird will be outlining many of the issues found within the advertising

Industry’s artwork submission processes and offering potential routes for consideration.

It draws upon the experience gained from Square’s own customers and the use of file transfer within its Reprographics and Print division.

Who better to trust than those already using the technology? This is backed up with knowledge and experience from a cross section of the industry and they have been successfully working with companies such as M&C Saatchi and Polestar

 

Marcus Kirby,

Vertis PRS Digital asset management

Marcus joined The Lowe Group as Creative IT Manager in 1989, left to become IT Director of The Admagic Group (an advertising pre-press house) in 1992, before being asked back to Lowe Howard-Spink as IT Director in 1995. He joined the Saatchi & Saatchi group to become Systems Director of the UK print, press and broadcast production division (TfG) in 1998. Following a stint with the AMV BBDO group as IT, Production and Development Director of their UK pre-media company (Electronic Solutions), Marcus became a director of Vertis PRS in late 2004. Marcus is also chairman of the Advertising Pre-Press Association, is on the executive committee of DigitalAdLab UK and sits on the technical advisory panel to the PPA (UK Magazine Publishers) Technical Production committee. Marcus is a regular speaker at advertising, publishing and production conferences in the UK and abroad.

 

Patrick Lynch,

Lynchpin Suppliers & negotiations

Consideration of the changing relationships between client, agency and supplier
Outsourcing of liability but not the consequence of failure
Negotiation is not just about price

 

Richard West, Apple Mac

Tiger Unleashed - Tips to make your Creativity fly on your Mac.

Watch Richard West share his favourite supercharged tips, tricks and hidden secrets for pro users wanting to take full advantage of their Mac. Youll learn how to push Mac OS X v10.4 Tiger to the limits and pick up a few fun tidbits along the way.

Mac OS X Tiger is the worlds most advanced operating system. At the seminar you will see how Tiger solves key pain points for Creatives today. Cant find what you need? Spotlight makes fruitless searches a thing of the past. Think you cant write an automated script? Try Automator and think again. Want instant previews of artwork and photos? Tigers integrated features make it simple. In fact, Tiger offers a feature for every reason you use a computer and then more.

What you will learn
Discover how Apples technology, with Power Mac G5, Xserve and with Mac OS X as the cornerstone, continues to provide a stable and flexible environment that is a perfect match for the wide diversity of demands and tasks of design and photo studios - even if your digital studio is only in its infancy.

 

Nick Martin, Quark

Custom publishing in a multiple-channel environment

Quark maintains its industry leadership with a product line that ties together traditional print publishing with enterprise content management, personalization, and tools for creating collaborative, cross-media workflows.

With QuarkXPress, we helped spark the revolution in desktop publishing. With the Quark suite of enterprise publishing software — Quark Publishing System, Quark Content Manager, and Quark Dynamic Document Server — Quark is paving the way for custom publishing in a multiple-channel environment. The companys industry-leading design, publishing, personalization, and content management software let publishers efficiently create content once and deliver it anywhere, now.

 

Chris Kitchener, Adobe

Senior Product Evangelist, Creative Suite

Complete and innovative solutions

Adobe is the worlds leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. Adobes platform-driven approach is focused on providing complete and innovative solutions for each of its customer segments: consumers, creative professionals, and enterprises.

Adobe® Creative Suite 2 software is a unified design environment that combines full new versions of Adobes professional tools with Version Cue® CS2, Adobe Bridge, and Adobe Stock Photos to deliver the next level of integration in creative software.

 

Steve Allison, Marcomedia

Great experiences build great businesses

Macromedia is motivated by the belief that great experiences build great businesses. We believe that technology has reached a point in enabling the digital world to move beyond function towards great experiences - experiences that can complement and even compete with those of the physical world.

Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences—on the Internet, on fixed media, on wireless, and on digital devices.

Speaker Contact details

Alan Rosenfeld Adobe® Creative Suite 2 software
Snr. Evangelist - Creative Suite
Adobe Systems Europe

E-mail: arosenfe@adobe.com
Web Page: http://www.adobe.co.uk

Chris Kitchener Adobe® Creative Suite 2 software
Business Development Manager
Adobe Systems Europe

E-mail: chris.kitchener@adobe.com
Web Page: http://www.adobe.co.uk

Richard West Tiger Unleashed - Tips to make your Creativity fly on your Mac
Apple

E-mail: west.r@euro.apple.com

Chris Bird Artwork transmission
Filetransfer.co.uk

E-mail: chrisb@filetransfer.co.uk
Web Page: http://www.filetransfer.co.uk

Steve Allison Beyond function towards great experiences
Macromedia

E-mail: sallison@macromedia.com
Web Page: http://www.macromedia.com

Nick Martin Custom publishing in a multiple-channel environment
Quark Systems Ltd

E-mail: nmartin@quark.com
Web Page: http://euro.quark.com/en

Nigel Roberts Custom publishing in a multiple-channel environment
Application & Service Consultant
Quark Systems Ltd

E-mail: nroberts@quark.com
Web Page: http://euro.quark.com/en

Tom Parsons Artwork transmission
Account Manager
Square Group Ltd

E-mail: tom@squaregroup.co.uk
Web Page: http://www.squaregroup.co.uk

Marcus Kirby Digital asset management
Vertis PRS

E-mail: mkirby@vertisprs.co.uk
Web Page: http://www.vertisprs.co.uk

 

Nigel Kent Desktop Publishing techniques and evolution
Managing Director

Wunderman iMpact, UK

E-mail: on request